News & Events > News > DR PEPPER MUSEUM OPENS CADBURY-SCHWEPPES: BEHIND THE LABEL

DR PEPPER MUSEUM OPENS CADBURY-SCHWEPPES: BEHIND THE LABEL

Release date: 11/13/2007

The Dr Pepper Museum and Free Enterprise Institute is pleased to bring you Cadbury Schweppes:  Behind the Label, opening November 17^th. 

Dr Pepper Museum & Free Enterprise Institute
300 South 5th Street
Waco, Texas 76701
(254) 757-1025 Fax (254) 757-2221
www.drpeppermuseum.com
NEWS RELEASE

FOR IMMEDIATE RELEASE
NOVEMBER 13, 2007

Contact: Jennie Sheppard, Director of Communications
(254) 757-1025
jennie@drpeppermuseum.com

 

DR PEPPER MUSEUM OPENS CADBURY-SCHWEPPES:  BEHIND THE LABEL

 

The Dr Pepper Museum and Free Enterprise Institute is pleased to bring you Cadbury Schweppes:  Behind the Label, opening November 17^th.  Throughout the history of business, companies have bought, sold and merged with each other.  Dr Pepper is no exception.  First partnering with Seven Up in 1986, then being acquired by Cadbury Schweppes in 1995, Dr Pepper has had more than one owner.  This exhibit shows you the history behind the partnerships Dr Pepper has had and takes a behind the scenes look at what it takes to keep consumers excited and interested in your product.  Did you know that Cadbury Schweppes has over 30 national and international beverages in their portfolio?  New flavors, new ads and new packaging are necessary to keep the customers interested and purchasing a specific drink and it can be a challenge.  This exhibit shows how creative the marketers are that attempt to undertake the challenge. 
 
The Dr Pepper Museum is located on the corner of 5th Street and Mary Avenue in downtown Waco.  It is open Monday through Saturday from 10 until 5, Sunday from Noon until 5.  The last ticket to the gallery is sold at 4:15.  For more information contact the Museum at 254.757.1024 or visit us on the web at www.drpeppermuseum.com.

                                                        -30-