he Dr Pepper Museum is home to the W.W. “Foots” Clements Free Enterprise Institute. The Institute was created in 1997 for the purpose of educating Texas students as well as adults about the free enterprise economic system that our country uses. The program, Advertising and Marketing Kid Style, uses the soft drink industry as a model to teach students about developing, producing, and marketing products. Since 1997 thousands of students from across Texas have taken part in our day-long program. For more information about this program, visit the Free Enterprise Institute page.
The Institute was created in honor of W. W. “Foots” Clements, former CEO and President of the Dr Pepper Company. After his retirement from the Dr Pepper Company, Foots worked with the Dr Pepper Museum to make his dream of educating students about the free enterprise system a reality. He supported the programs developed by the Museum to teach the principles of that system. The W. W. “Foots” Clements Free Enterprise Institute has become one of his lasting legacies to the soft drink industry and the free enterprise system in this country.
So what can I see there when I visit?
The W. W. "Foots" Clements: Mr. Dr Pepper free enterprise exhibit opened in the Spring of 2008. This exhibit built on the programs already presented by the Free Enterprise Institute by examining the free enterprise system through Foots Clement’s career from route salesman to corporate leader. Highlights of the exhibit include Mr. Clement’s office from the Dr Pepper Company’s headquarters on Mockingbird Lane in Dallas as well as interactive games designed to explain principles of the free enterprise system.
If you are interested in learning more about our Advertising and Marketing Kid Style program, click here.
Who was W.W. “Foots” Clements?
Woodrow Wilson Clements was born in Windham Springs, Alabama in 1914 and earned the nickname, “Foots” while playing football in high school. While attending college, he began working for a local bottler as a delivery truck driver at a time when Dr Pepper was trying to increase its visibility outside Texas. After 6 ½ years and three attempts, he was finally hired by the Dr Pepper Company. He rose steadily through the ranks being named vice president and general manager in 1957. He continued working his way up the corporate ladder and from 1974 to 1980, he served as president, CEO, and chairman of the board. And in 1986 he was honored with the title chairman emeritus. During Mr. Clements’ tenure with the company, Dr Pepper experienced phenomenal growth and became a major player in the soft drink industry.
The W.W. “Foots” Clements Free Enterprise Institute at the Dr Pepper Museum in Waco, Texas seeks a management professional to serve as Director of the Institute. This full time staff person works to leverage the museum's resources to support and grow several important constituencies: Business leaders, foundation management, teachers, students, families and donors. As the leader of the Free Enterprise Institute, the Director is responsible for building and maintaining strong relationships with our key stakeholders including: local, regional and state-wide businesses, institutions, foundations, local school districts; the Texas Education Agency; Baylor University; and McLennan Community College.
The Institute is expanding its scope and Mission from exclusively educational efforts to the active communication and promotion of our free enterprise system to media, schools, business leaders and foundations. The Institute’s Director is responsible for the hands-on management of this new initiative.
The Director of the W.W. “Foots” Clements Free Enterprise Institute at the Dr Pepper Museum, Waco, TX reports to the Executive Director. This position has three primary responsibilities: (1) Creating growth and public exposure opportunities for the institute, including the scholarship program: (2) Identification, cultivation, solicitation and stewardship of member dues, individual donations, endowments and bequests; and (3) Development, execution and expansion of the educational programs of the institute at the museum and in external media. The Director will lead a team of full-time and part-time personnel to help meet these responsibilities.
The Director will lead the museum and the institute’s efforts to develop new business opportunities, identify and generate revenue through new membership development. Activities to meet these objective will include achieving revenue targets; defining the museum and institute business development processes and being accountable for these processes; developing relevant proposals and managing and implementing new projects; handling meetings with key funding sources and membership prospects and Board of Director development volunteers.
The Director will lead and manage the Institute’s efforts to provide quality free enterprise programs to schools, outreach venues, adults, families, and students. The Director of the Free Enterprise Institute is also responsible for the management of part-time tour guides and volunteers and coordinating with the Exhibit Department to ensure the exhibits include appropriate educational opportunities.
The candidate should have business training and/or experience, endowment growth, membership management and solicitation and fund-raising from business, individuals and foundations, and newsletter editing and publishing
In addition, the Director will work closely with the Executive Director to help engage. train and support the Board of Directors as they engage in fundraising activities for the institute.
Essential Duties and Responsibilities
Generate new relationships and new revenue for agreed targets
Help develop strategies for the growth prospects for the institute
Perform market research and analysis
Develop and maintain effective existing institute member relationships
Create and lead the development process and all proposals that are generated via that process
Maintain an excellent level of technical knowledge regarding all areas of the institute’s programs
Manage the institute’s expanding college scholarship programs
Manage the institute’s mentoring program for scholarship winners
Manage the institute’s special events, scholarship winner recognition events, Entrepreneur-of-the-Year recognition banquet, etc.
Donations and Grants
Craft and execute an annual fund raising plan to identify and develop individual donors, business and corporate sponsors and foundation grants
Lead the effort to secure new grants and ensure compliance with grant reporting requirements
Liaise with the Board of Directors and actively engage board members in donor cultivation efforts
Manage special events and functions
Develop, implement, manage and keep current dash board system for evaluation and assessment of fund development prospects.
Apply systems to write, track and archive all fund development contacts and proposals with a long-term relationship-management approach.
Follow the highest standards for quality assurance, privacy protections and values-driven approaches in all dealings with contributors, membership prospects, and the Board of Directors, staff, and volunteers.
Develop and implement a stewardship program, including progress reporting to the institute’s stake holders, constituencies and board of directors aimed at cultivating deeper ties and sustainable relationships
Provide oversight of fund development data and technology security
Perform other duties, as assigned by the Executive Director
Reporting and Supervisory Responsibilities
This position reports to the Executive Director, Dr Pepper Museum and W.W. “Foots” Clements Free enterprise Institute who will provide work guidance and assignments, set performance standards and goals, and review/approve work.
A minimum of:
1. Bachelor Degree from an accredited college or university.
2. At least five (5) years of progressively responsible business management and development experience. Minimum of 2 years of supervisory experience
3. Excellent communication and presentation skills to include:
a. Ability to discuss strategic and financial issues
b. Exceptional interpersonal relationship skills
c. Ability to create and produce and deliver engaging presentations to development and membership prospects.
4. Excellent managerial skills and knowledge of the market
5. In-depth computer skills: MS Office, Internet, Social Media and website management, desktop publishing and database management
Must show ability to take primary responsibility for a diverse number of projects and complete them in a timely manner with limited supervision
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit and talk and hear. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 50 pounds.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Ability to read, analyze and interpret common trade journals, reports, and documents. Ability to effectively and accurately communicate verbally and in writing to constituencies
Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret graphs.
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
This job description is intended to convey information essential to understanding the scope of the position and it is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with the position.
Send cover letter, resume outlining the requirements, professional references, and salary history to:
Jack N. McKinney
Associate Executive Director
Dr Pepper Museum and Free Enterprise Institute
300 South 5th Street, Waco, Texas 76701
**When considering an applicant for employment, or a current employee for promotion, transfer reassignment, or retention, the Dr Pepper Museum and Free Enterprise Institute may inquire into an individual’s background prior to and during employment. A background check may include identity and address related searches, various types of criminal offences (including sexual offences), employment credit checks, and driving record, education, prior employment and professional license verifications.
**The Dr Pepper Museum and W.W. “Foots” Clements Free Enterprise Institute complies with the federal Fair Credit Reporting Act (FCRA), and any applicable state laws that are similar in meaning and effect as the FCRA.
The Dr Pepper Museum and W.W. “Foots” Clements Free Enterprise Institute is an equal opportunity employer.